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On the pitch Raí won virtually all trophies that a football
player could dream of, such as the Intercontinental Cup (now Club World Cup)
with São Paulo FC and the World Cup with the Brazilian national team.
Later, from the touchline, he went on to build a very solid career
as a respected social entrepreneur and businessman, with activities
covering the Fundação Gol de Letra, Associação Atletas pelo Brasil
and Rai + Velasco.

Throughout his career he followed values and strategies that
have been honed over time. This enabled him to develop his lectures
to share his learning with all sorts of professional, addressing issues
related to teamwork, motivation, resilience, perseverance, leadership,
change management and conflict management.

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